Group Commercial Director

About Us:

Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

Toluna is powered by 2,500 employees worldwide, delivering critical insights in over 90 markets to over half of the Fortune 500. Together, we strive to push the field of market research toward a better tomorrow.

Introduction:

The Group Commercial Director will lead and grow a high-performing commercial team, drive bookings performance, and build senior client relationships across the Mexico market. This role combines consultative selling, strategic account development, sales leadership, and cross-functional collaboration to deliver integrated research, technology, and consulting solutions for clients.

Responsibilities:

• Lead and grow a commercial team, driving revenue (bookings) performance and ensuring delivery against team targets and quotas.
• Develop and expand a portfolio of new and existing clients in Mexico, with a strong focus on building long-term, strategic relationships.
• Drive consultative selling of both technology solutions and full-service research and consulting projects.
• Support and coach team members in building and executing strategic account plans, identifying new commercial opportunities within existing accounts and beyond.
• Lead and contribute to high-value pitches and RFPs, maximizing win rates and commercial impact.
• Oversee pipeline management and sales forecasting, ensuring accuracy and consistent progress toward targets.
• Allocate and manage team sales targets, with potential ownership of an individual sales quota where applicable.
• Build, develop, and coach a high-performing team; foster a strong, collaborative culture and support ongoing professional development.
• Establish and maintain senior client relationships, particularly with key and strategic accounts, ensuring high client impact and satisfaction.
• Act as a company ambassador externally, representing the business at industry events, conferences, and client meetings.
• Potentially lead global key accounts, coordinating cross-market teams to ensure consistent delivery and growth.
• Collaborate cross-functionally with internal teams, including Sales, Research, Client Services, and Finance, to deliver integrated client solutions.

Your Profile:

• 15+ years of experience in a research agency or client-side role, with a strong background in market research and insights.
• Proven track record in consultative selling, with the ability to match solutions to client business needs.
• Strong commercial acumen, with experience managing revenue targets, pipelines, and sales forecasts.
• Demonstrated experience leading and developing high-performing teams.
• Skilled in managing complex sales cycles and negotiating with senior stakeholders and decision-makers.
• Excellent communication and presentation skills, with the ability to deliver impactful sales pitches and technology demonstrations.
• Experience in proposal writing and leading large, strategic bids.
• Collaborative mindset with the ability to work effectively across multiple teams and functions.
• Proactive, hands-on approach with strong problem-solving skills and adaptability.
• Strong interpersonal skills and ability to build trust-based relationships.
• Strong understanding of the Mexico market and ability to build trusted relationships with clients and stakeholders in Mexico.
• Professional level of English. English is preferred for client engagement and cross-market collaboration.

Our Values:

• A cting with Ownership - Demonstrating individual accountability
• B ringing a forward mindset - Being action-oriented, bold and entrepreneurial
• C ollaborating with Curiosity - Exhibiting teamwork through togetherness
• D iscussing openly, committing jointly - Sharing your views openly
• E mbracing empathy - Being egoless and caring

What we Offer:

At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 79 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board.

Other Benefits: Health insurance, dental and vision insurance, life insurance, WFH allowance, etc.

Join our global team. We welcome big thinking and reward great work.