Customer Analytics Manager For Hp.Com (San Pedro Tlaquepaque)

Individual who has hands on experience with a focus on numbers and querying databases to build out usecases and dashboards.

Knowledge and Skills

• Analyzing customer data to better understand customers
• Leverage the customer data to create segments for targeting and experimentation
• Enrich the customer data with firmographic and intent data
• Evaluate cross-sell, loyalty and retention programs
• Evaluate marketing performance
• SMB business experience and SQL are all nice to have but the core is still "Customer Analytics and someone with analyzing customer data to improve performance"
• Customer retention programs
• Cross-sell programs
• Known user acquisition program
• Customer Data Platform (CDP) and clean room concept for utilization of data (so ability to centralize all data that can be leveraged across platforms/programs)
• Lead customer loyalty programs (points system, etc)
• Logged in customer analysis (private stores, etc)
• Creating an idóneo customer profile with different levers for purchase propensity
• Ability to run Churn reduction programs
• Strong desire to create customer segments to get to the right people with the right message from the most effect channel

Hard Skills

• Analytics
• SQL
• Visualization: PowerBi/tableau/Looker/Datastudios
• SFMC
• Tool usage for BRD lead acceleration: Outreach