Marketing Director

Vans LATAM Marketing Director

Vans is looking for a LATAM Marketing Director to lead the regional brand and business marketing strategy across Latin America. This is a high-impact leadership role with direct responsibility for shaping the Marketing agenda across multiple markets, ensuring that Vans’ global vision comes to life with local relevance, cultural authenticity and a strong connection with consumers.

Vans has more than 60 years of connecting with youth culture and continues to advocate for action sports while recognizing the global “Off The Wall” connection between the brand and art, music and street culture enthusiasts. This role will be key to strengthening Vans’ positioning across LATAM, elevating consumer experience, creativity, innovation and sustainable growth in key markets across the region.

Vans LATAM Marketing Director

Develop, lead and execute the integrated Marketing strategy for Vans in Latin America, ensuring the successful implementation of the brand’s global vision with strong local relevance, business impact, cultural connection and regional leadership.

Main Responsibilities

• Define and lead the regional Marketing strategy for Vans LATAM, aligned with the global brand vision and business objectives.
• Oversee and guide the execution of brand, product and consumer campaigns across multiple markets in the region.
• Act as a strategic partner to regional and global Marketing, Product, Sales and Finance teams.
• Ensure the successful local adaptation of global initiatives while maintaining strategic consistency, brand authenticity and connection to the “Off The Wall” culture.
• Plan, manage and optimize the regional marketing budget with a focus on impact, efficiency and ROI.
• Lead, develop and challenge local and regional marketing teams, driving high performance and talent development.
• Analyze consumer, market and competitive insights to support strategic decision-making.
• Present results, progress and strategic plans to senior stakeholders at regional and global levels.

Requirements and Experience

• 10–12+ years of progressive Marketing experience, with at least 5 years in senior managerial roles.
• Advanced English is required due to constant interaction with global teams.
• Required experience in fashion, footwear, sports, lifestyle, retail, consumer goods or comparable industries.
• Proven experience leading Marketing strategies at LATAM or multi-country level.
• Solid background in Brand Marketing, Consumer Marketing and integrated 360° strategies.
• Highly strategic profile, with strong business orientation and execution focus.
• Experience leading senior, diverse and multicultural teams.
• Availability to travel within Latin America.

Vans promotes an inclusive, diverse and performance-driven culture where leadership, authenticity, collaboration and cultural impact are key pillars.

Free To Be, Inclusion & Diversity

As a mission-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

VF Guiding Principles

Live with Integrity, Act Courageously, Be Curious, Act with Empathy and Persevere.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies, connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It is the reason we come to work every day. It is a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling.

We just have one question: are you in?