Associate Manager - Field Marketing Paid Media (Guadalajara)

Essential Duties and Responsibilities

• Understand performance objectives, develop successful strategies to achieve goals
• Knowledgeable using paid media to influence customer lifecycle (awareness through booking)
• Proactively monitor performance of campaigns
• Vendor communication and management
• Partner with key internal resources to develop and execute campaigns (Field Marketing, Brand Teams, Analytics, Creative)
• Ability to aggregate, analyze and pull reports
• Recommend new products, partners, services and any opportunities to drive overall department goals and remain competitive

Required Qualifications

Education: Bachelor's Degree in Business, Interactive, Marketing or a relevant field of work, or an equivalent combination of education and work-related experience.

Experience: 2+ years' progressive work-related experience with demonstrated mastery of technical and business knowledge and understanding of multiple disciplines/processes related to the position; Minimum 3 years digital media experience.

Technical Skills and Knowledge

• Demonstrated project management experience in organizing, planning and executing marketing projects from conception through implementation.
• Effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
• Proficiency in business software products such as Excel, Microsoft Access, Word and PowerPoint.
• Strong knowledge of Internet systems, marketing programs, and affiliate networks.
• Ability to build and manage relationships with marketing affiliates, regional teams, franchisees and hotel owners.
• Analytical skills and research abilities; use results of investigation and analysis to make effective strategic decisions.

Accountability

Number of employees supervised: Direct 0; Indirect 0

Decision-Making Responsibilities

• This position makes decisions on partnering with specific Interactive companies and placements.
• This position makes initial contract negotiation and revenue analysis.
• This position makes recommendations and decisions on performance-based direct channel marketing opportunities within pre-set spending limits and/or ROI guidelines.
• This position manages customer expectations of the customer (brands, hotels, agents)

Benefits

Room discounts across IHG properties, recharge days, volunteering days, and support through the myWellbeing framework.

Equal Employment Opportunity Statement

IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.