Social Media Marketing Strategist

Role Overview Responsible for Duxi’s social media operations, content planning, community management, and social performance analysis in Mexico. The role will lead the day-to-day management of key social media channels and support integrated media campaigns across digital and traditional media, including TVC and OOH.

This position requires strong sensitivity to platform trends, consumer conversations, and content performance, with the ability to turn social and media data into actionable insights for brand communication and campaign optimization.

Job Responsibilities

1. Social Media Operations & Community Management

Manage Duxi’s daily social media operations across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.

Develop and manage internal content calendars, aligning social content with brand priorities, product communication, and seasonal campaigns.

Manage online communities, monitor user conversations, and identify key consumer concerns and emerging topics.

Manage and coordinate social media agencies, ensuring content planning, production, publishing, and community operations are delivered on time and aligned with brand standards.

2. Social Media Performance & Data Analysis

Maintain social media performance tracking and monitor key metrics including reach, engagement, video views, follower growth, and traffic.

Analyze content performance and provide actionable recommendations for optimization.

Prepare weekly and monthly performance reports with key insights and improvement opportunities.

3. Social Listening & Competitive Intelligence

Conduct social listening to understand consumer perceptions, feedback, and discussions around Duxi, its products, and the lending category.

Monitor potential reputation risks and conduct regular competitor benchmarking across social media, online/offline campaigns, and Google Trends.

Translate findings into actionable insights for brand, content, product communication, and media strategy.

4. Influencer Marketing & KOL Management

Identify suitable influencers/KOLs based on campaign objectives, audience fit, content style, and brand relevance.

Manage end-to-end KOL collaborations, including outreach, briefing, negotiation, content review, publishing, and performance tracking.

Co-create and review influencer content to ensure brand consistency while maintaining authentic creator voices.

5. Integrated Media & Campaign Execution

Support integrated media strategies and campaign execution across social media, digital advertising, TVC, OOH, and other relevant channels.

Coordinate with media agencies and internal teams to ensure placements, creative materials, timelines, and deliverables are executed as planned.

Review campaign performance and recommend improvements to media mix and execution.

Job Requirements

• 5+ years of experience in social media, digital marketing, content marketing, media, or related fields.
• Strong hands-on experience in social media operations, community management, and brand content planning.
• Solid understanding of Facebook, Instagram, TikTok, YouTube, Google, and local Mexican social media behaviors and content trends.
• Experience in influencer/KOL management, including creator selection, briefing, negotiation, content review, and performance evaluation.
• Experience in social media analytics, social listening, performance reporting, and competitor monitoring.
• Strong content judgment, analytical thinking, and writing skills, with the ability to translate consumer and performance data into actionable insights.
• Experience supporting integrated campaigns across digital media and traditional channels such as TVC and OOH.
• Experience in financial services, fintech, technology, or consumer internet brands is preferred; agency experience is a plus."