Senior Digital Learning Engagement Specialist

Senior Digital Learning Engagement Specialist page is loaded## Senior Digital Learning Engagement Specialistremote type: In Officelocations: Mexico City, Mexicotime type: Full timeposted on: Publié aujourd'huijob requisition id: R34742## Job DescriptionZendesk’s Digital CX team is transforming customer education by delivering seamless, contextual, and lifecycle-aligned learning experiences across prospects, customers, and partners. As education becomes a strategic differentiator in the evolving CX and learner experience landscape, this high-visibility, hands-on **Senior Digital Learning Engagement Specialist** will lead the orchestration of multi-channel content distribution and learner engagement strategies that drive product adoption, deepen user engagement, and accelerate retention. This role bridges fragmented learning ecosystems by embedding contextual, just-in-time education moments across Zendesk’s platform and prospect, customer, and partner journeys.Collaborating closely with Marketing, Product, Community, Enablement, Partners, Instructional Design, and Customer Experience teams, the Specialist ensures all education initiatives align with business priorities and customer lifecycles. This role offers a unique opportunity to amplify Zendesk’s education impact by seamlessly connecting learners to the right content at the right time, across channels and lifecycles, to accelerate adoption, retention, and customer success.**What you’ll own****Multi-channel content distribution**Own and execute a seamless, multi-channel learning content distribution strategy aligned to prospect, customer, and partner lifecycle stages, ensuring delivery at the right moment for maximum impact.**Data-driven engagement optimization**Leverage SEO, AEO, GEO, and analytics to optimize learner engagement, boost content discoverability, and expand program reach across digital touchpoints.**Cross-functional campaign collaboration**Lead strategic planning and amplification of targeted education awareness campaigns in partnership with Marketing, Product, Community, Partners, and Customer Experience teams to increase program adoption.**Contextual just-in-time learning**Identify and orchestrate delivery of timely, contextual learning moments embedded within user workflows and customer journeys to enhance product engagement and value realization.**Continuous performance analysis and improvement**Analyze learner engagement and campaign performance data to refine distribution strategies, optimize impact, and deliver actionable insights to leadership.**Enablement Partnership**Partner closely with Enablement and Marketing teams to embed education into customer adoption, retention, and success workflows, making learning integral to and automated within the customer lifecycle.**Cross-functional alignment**Drive alignment and collaboration across Product, Marketing, Success, Partners, and Community teams to deliver a unified, consistent education experience throughout Zendesk’s ecosystem.**Innovation in learner engagement**Champion new distribution channels, communication strategies, and AI-powered personalization pilots to continuously innovate and improve learner engagement.**What you bring****Experience:** 5+ years in customer education, enablement, digital marketing, or related roles within B2B SaaS or technology companies, with proven success driving learner or user engagement at scale.**Technical fluency:** Strong knowledge of SEO, AEO, GEO strategies, marketing automation platforms, LMS and product integrations, and analytics tools to optimize digital content distribution.**Cross-functional collaboration:** Proven ability to work effectively with Marketing, Product, Customer Success, Enablement, Partners, Sales, and Community teams to advocate for and deliver aligned, business-driven education programs.**Data-driven mindset:** Skilled in using learner and campaign data to optimize strategies and report impactful insights to executives.**Strategic thinker:** Comfortable leading initiatives that require creativity, experimentation, and iteration in complex, dynamic environments.**Customer obsession:** Passionate about creating learner experiences that drive real business outcomes through education.**Excellent communicator:** Strong verbal and written communication skills, capable of influencing stakeholders at multiple organizational levels.**Adaptability:** Thrive in a fast-paced, ambiguous environment and able to balance strategic priorities with hands-on execution.Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.#LI-MR7Please note that anyone hired into this position must be physically located in and plan to work from Mexico City (CDMX) or Mexico State (Estado de Mexico).**The intelligent heart of customer experience**Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please .Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to Ver el correo electrónico en click.appcast.io with your specific accommodation request. #J-18808-Ljbffr