Regional Sales Manager - Mexico

Regional Sales Manager (RSM) – Mexico

About the Role:

The Regional Sales Manager (RSM) is responsible for driving sales growth, strengthening market execution, and supporting distributor success across Mexico. This role focuses on commercial leadership, distributor performance, and brand execution, working closely with Marketing, Digital, and Customer Experience teams to accelerate business results.

The RSM leads commercial strategy in the market by guiding distributor teams, tracking performance, and executing sales and marketing initiatives that grow revenue, brand presence, and market penetration. This position requires strong leadership, analytical thinking, and a deep understanding of the Mexican consumer and sales environment.

Responsibilities:

• Achieve monthly and annual sales targets (Gross Sales, Net Sales, and In-Market Sales).
• Track, analyze, and improve key commercial KPIs.
• Partner with distributors to ensure optimal market coverage, product assortment, pricing, and merchandising.
• Support the execution of commercial plans, including promotions, activations, product launches, and marketing campaigns.
• Conduct monthly business reviews using sales data, distributor performance, and market insights.
• Collaborate with the Marketing team to ensure consistent brand messaging across distributor and field communications.
• Provide training, materials, and guidance to distributor sales teams.
• Build and maintain strong relationships with distributor leadership and field teams.
• Clearly communicate commercial priorities and performance expectations.
• Track execution, provide feedback, and drive accountability across the distributor network.
• Support commercial negotiations when needed (pricing, programs, promotions).
• Serve as the primary commercial point of contact for the Mexico market.
• Lead, coach, and influence distributor commercial teams to achieve MONAT’s growth goals.

Other Duties:

• Travel as needed for market visits, events, and leadership meetings.
• Support any additional commercial projects assigned by leadership.

Education, Knowledge, and Experience:

• Bachelor’s Degree in Business, Marketing, Sales, or related field.
• 5+ years of experience in Sales, Trade Marketing, Commercial Management, or Distributor Management, preferably in CPG, beauty, wellness, or direct selling industries.
• Proven experience executing marketing activations and commercial plans.
• Experience leading or influencing teams (direct or cross-functional).

Skills:

· Strong analytical and business acumen; comfortable working with sales data and KPIs.

· Proficiency in Excel, reporting tools, and performance tracking.

· Understanding of digital marketing and social commerce.

· Ability to present insights and recommendations to leadership and partners.

· Experience with CRM, dashboards, or BI tools is a plus.

· Excellent communication, negotiation, and relationship-building skills.

· Highly organized, proactive, and able to manage multiple priorities.

· Entrepreneurial mindset with a strong bias toward action and results.

Physical Requirements:

• Ability to sit, stand, walk, and travel as required.
• Ability to present, train, and lead meetings virtually or in person.