KA CPG Monetization Sr. Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

The CPG Brands Monetization Jr. KAM will play a key role in supporting the DiDi Shop team in the execution of monetization strategies to achieve revenue goals. This position involves assisting in client proposals, supporting campaign and promotional performance analysis, and maintaining communication with clients, media agencies, and resellers.

The ideal candidate is eager to learn, organized, analytical, and client-focused, with a strong interest in eCommerce, digital advertising, and promotions-driven growth.

Role Responsibilities

• Foster and maintain strong relationships with existing clients to encourage repeat business and long-term partnerships.
• Support the development of pricing models, promotional strategies, and campaign ideas to attract potential clients.
• Assist in identifying opportunities to drive revenue through promotions, advertising, and commercial initiatives.
• Develop and maintain sales enablement content, including training materials and tools.
• Conduct market research to identify potential clients, industry trends, and monetization opportunities.
• Create and manage dashboards and reports to monitor sales performance, campaign results, and OKRs.
• Act as a key contact point for communication with clients, media agencies, and resellers.
• Manage incoming inquiries and provide quick, effective, and solution-oriented responses.
• Analyze campaign and promotional performance to generate insights for clients and future initiatives.
• Collaborate with the team to prepare client-facing proposals, presentations, and reports.
• Share performance reports and actionable insights with clients to demonstrate value and support reinvestment.
• Work closely with marketing, product, and operations teams to ensure alignment in monetization initiatives and deliverables.
• Provide feedback to internal teams to improve ads products, promotional tools, and overall monetization capabilities.

Role Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, Advertising, or related fields.
• 2+ years of experience in sales support, Key Account Management, trade marketing, digital marketing, eCommerce, or media agencies, with exposure to commercial roles including promotions, digital advertising, or account management.
• Strong analytical and problem-solving skills, with keen attention to detail.
• Excellent communication and interpersonal skills.
• Organized and detail-oriented, with the ability to manage multiple tasks simultaneously.
• Interest in eCommerce, digital advertising, and consumer brands.
• Intermediate English level.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.