CRM Manager
Ten Lifestyle Group
At Ten, our ambition is clear: to become the most trusted service business in the world. As the global leader in lifestyle management and concierge services, we support high-net-worth members through a proprietary technology platform and a global network of expert teams.
We are looking for a CRM Manager who will take ownership of our CRM strategy and execution across key global regions, driving both day-to-day excellence and long-term innovation.
This is a high-impact role combining strategic leadership, hands‑on execution, and team management , ideal for someone who thrives in a fast‑paced, data‑driven, and customer‑centric environment.
What you’ll do
Own and drive CRM strategy
- Lead the end‑to‑end delivery of CRM programs across Americas, EMEA, LAC, and APAC
- Translate business goals and customer insights into clear CRM roadmaps and actionable plans
- Champion a customer‑first, value‑driven CRM approach across the organization
- Act as the regional point of contact and escalation for all CRM‑related initiatives
Execute and optimize campaigns
- Oversee the planning, execution, and optimization of multi‑channel CRM campaigns
- Drive lifecycle marketing initiatives including acquisition, engagement, retention, and reactivation
- Implement and scale test & learn frameworks (A/B and multivariate testing)
- Continuously optimize journeys, segmentation, and messaging based on performance data
Leverage technology and data
- Work with leading CRM and marketing automation platforms ( e.g., Salesforce Marketing Cloud, Braze, Klaviyo or similar )
- Use data (behavioral, transactional, preference‑based) to drive advanced personalization
- Partner with technical teams to improve data flows, integrations, and tracking
- Monitor performance across key KPIs (engagement, conversion, retention, revenue) and translate insights into action
Lead and collaborate
- Manage and develop CRM team members, fostering growth and high performance
- Collaborate with global stakeholders across marketing, product, and tech
- Act as a CRM subject‑matter expert, promoting best practices and innovation
- Manage relationships with external vendors and CRM/ESP partners
- Proven experience as a CRM Manager or similar role, owning end‑to‑end CRM programs
- Strong hands‑on experience with enterprise‑level CRM or ESP platforms (such as Braze, Klaviyo, etc.)
- Solid understanding of customer lifecycle marketing, segmentation, and personalization strategies
- Strong analytical mindset with the ability to turn data into actionable insights
- Experience leading teams and working with global stakeholders
- Strong project management and communication skills
- Results‑driven, proactive, and comfortable managing multiple priorities
What success looks like
- Scalable, high‑performing CRM programs that drive measurable commercial impact
- Continuous improvement through testing, innovation, and data‑driven decisions
- Strong alignment between CRM initiatives and broader business objectives
- A high‑performing, engaged CRM team
Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and are there every step of the way in supporting development.
Rewards designed around you:
- A competitive salary depending on experience
- Flexible work arrangements including Hybrid work possibilities; with up to 60% Home Office.
- Paid time away from work . Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals . One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work!
- Employee Discounts . Access to lots of great travel and entertainment discounts as our clients’ members would!
Join us and experience a workplace where you can truly thrive. Discover Ten Group
Commitment to Diversity
We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unitest the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.
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