CRM and Personalization Manager

The CRM and Personalization Manager owns the strategy and execution of all email and customer relationship management (CRM) marketing efforts, driving customer acquisition, retention, and lifetime value through personalized, automated, and data-informed campaigns, ensuring seamless integration with broader marketing initiatives.

REPORTING AND ORGANIZATIONAL RELATIONSHIPS: Reports directly to SVP Marketing and Digital. Will work closely with Marketing staff and Leadership.

ESSENTIAL JOB FUNCTIONS

• Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals, including lifecycle mapping, segmentation and content.
• Work with Marketing staff to maintain accurate status on all active email and marketing projects.
• Manage end-to-end campaign delivery from concept and content briefing to setup, workflow automation, targeting, QA, and deployment.
• Utilize CRM data to segment audiences, build personalized journeys (welcome, nurture, drip, etc) and enhance customer experiences.
• Maintain vendor MSAs and SOWs and work with the marketing team to assess Email and CRM vendor performance on a regular basis. Ensure that Lifespace is receiving full value for the investment it is making.
• Manage marketing automation platforms to scale programs and improve efficiency.
• Implement A/B testing and analyze campaign performance to drive continuous improvement.
• Monitor KPIs, report on ROI and provide insights to optimize future campaigns and strategies.
• Partner with Sales, IT and Leadership for platform enhancements.
• Ensure adherence to data privacy regulations (GDPR, CAN-SPAM) and stay updated on industry trends.
• Create event landing pages and updates on website as requested.
• Perform other digital tasks as needed.

Requirements

• Bachelor’s degree in marketing or a related field. MBA or related graduate degree preferred.
• Eight to ten years of progressive email and CRM marketing or agency operations experience.
• Proficiency with major ESPs and CRM platforms.
• Strong copywriting, design sense and A/B testing skills
• Demonstrated ability to organize and manage multiple priorities using effective problem solving/resolution skills and a team focus.
• Analytical mindset with experience in performance measurement and reporting.
• Knowledge of HTML/CSS and mobile optimization a plus.
• Excellent written and verbal communication skills.
• Ability to read, write, and speak English sufficient to perform job duties and to interact and communicate with residents, vendors, and team members.

Benefits

Why Join MezTal?

At Meztal , we prioritize innovation, collaboration, and personal growth. You’ll have the opportunity to work on meaningful projects, be part of a supportive team, and enjoy a culture that values work-life balance and professional development.

• Christmas Bonus : 30 days, to be paid in December.

• Major Medical Expense Insurance : Coverage up to $25,000,000.00 MXN.
• Dental Insurance : Always smile with confidence!
• Life Insurance : (Death and MXN Disability)
• Vacation Days : 12 vacation days in accordance with Federal Labor Law + Floating Holidays : 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme : Enjoy the best of both worlds, remote and in-office work.
• Multicultural Exposure : Work with operations within Mexico and the United States.
• MezTal Internal Events : Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts : Benefits with different companies for being part of MezTal.
• Academic Agreements : Access to national universities and language schools.