Gerente de implementación digital (Performance)

Publicis Groupe México

Objetivo de la posición

Liderar la implementación, optimización y evolución de campañas digitales enfocadas en performance, garantizando el cumplimiento de objetivos de negocio relacionados con tráfico, generación de demanda, leads, ventas, conversiones y eficiencia de inversión . Será responsable de coordinar equipos de implementación, impulsar mejores prácticas y asegurar la excelencia operativa en plataformas digitales. Basado en responsabilidades y requisitos de posiciones internas similares de Media Planner SR y Coordinador de Medios.

Responsabilidades principales

Liderar la implementación y optimización de campañas en Google Ads (Search, Performance Max, YouTube y Demand Gen).
Supervisar estrategias de Social Paid en Meta, TikTok y otras plataformas relevantes.
Gestionar campañas programáticas en DV360 (nivel intermedio).
Garantizar el cumplimiento de KPIs orientados a performance: CPA, CPL, ROAS, CAC, Conversion Rate y Revenue.
Definir estrategias de pujas, audiencias, segmentación y remarketing.
Detectar oportunidades de optimización y escalamiento de campañas.
Supervisar la correcta implementación de tracking, conversiones y medición.
Colaborar con equipos de Planeación, Analytics, Data y Clientes para asegurar estrategias alineadas a objetivos de negocio.
Liderar reuniones de seguimiento y presentación de resultados.
Desarrollar e impulsar mejores prácticas dentro del equipo de implementación.
Gestionar y desarrollar talento a su cargo.
Participar en procesos de forecasting, control presupuestal y proyecciones de resultados.

Requisitos

Licenciatura concluida en Mercadotecnia, Comunicación, Ingeniería, Administración o afín.
5 a 7 años de experiencia en medios digitales y performance marketing.
Al menos 2 años liderando equipos de implementación o performance.
Experiencia avanzada en:
Google Ads (Search, PMax, YouTube)
Google Marketing Platform
Meta Ads
TikTok Ads
Experiencia práctica en DV360 (deseable).
Sólido conocimiento de atribución, medición y optimización de conversiones.
Experiencia trabajando con presupuestos de inversión significativos.

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Vacante publicada el 4 días atrás

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